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Brian Bernholm | 8. marts 2017

What multi-billion dollar company needs a marketing department when you can take the advice of a fifth-grader on Twitter?

Notoriously ad-averse tech firm Tesla will hold a contest for homemade commercials after the company’s founder, Elon Musk, responded to an idea sent to him on the social networking site by a girl named Bria late Wednesday.

In a letter sent via her father’s account, Bria said: “I have noticed that you do not advertise, but many people make homemade commercials for Telsa and some of them are very good. I think that you should run a competition on who can make a the best homemade Tesla commercial and the winners will get their commercial aired.”

She added: “You could give the winners a year of free Supercharging [the process by which Tesla drivers charge their vehicles] or a Model 3 Easter egg or something.”

Clearly charmed, Musk later responded: “Thank you for the lovely letter. That sounds like a great idea. We’ll do it!”

 

Read more here

Source: NBC News – 02.03.17

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